Nike to alter uniform ad that upset mine activists

NCAA Football Betting Lines

09/02/2010 -

MORGANTOWN, W.Va. (AP) -West Virginia University says Nike will modify the graphic in a promotional ad for a new football uniform that depicts a mountaintop removal mine.

A statement issued late Thursday from Nike said the same thing WVU said earlier in the day: The new Pro Combat uniform was designed to honor the heritage of coal mining and the 29 victims of the Upper Big Branch mine disaster.

Nike issued the statement through WVU. It says it will change the image to address the concerns of angry environmental activists.

They say the ad appears to be a tacit endorsement of the controversial form of strip mining in Appalachia.

Activists also complained the ad made little sense. Upper Big Branch was an underground operation.Copyright © 2005 The Associated Press. All rights reserved. The information contained in the AP News report may not be published, broadcast, rewritten or redistributed without the prior written authority of The Associated Press.

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Football Betting Lines

The 2009 AP NFL Offensive Rookie of the Year odds have been released and Denver Broncos' running back Knowshon Moreno has been made the opening favorite.

Bet NFL Sports Lines

Moreno was selected in the first round of April's NFL draft and is expected to carry the rushing load for the Broncos this season. And with Jay Cutler now in Chicago, Moreno might be expected to be Denver's entire offense.

Betting Lines from sports betting lines have made Moreno a 5/2 favorite to win this year's Offensive Rookie of the Year Award. Fellow running back Chris “Beanie” Wells (Arizona Cardinals) is right behind Moreno at 7/2, while Donald Brown (Indianapolis Colts) and receiver Michael Crabtree (San Francisco 49ers) are 5/1 to win. Quarterbacks Mark Sanchez (New York Jets) and Matthew Stafford (Detroit Lions) are 7/1 and 8/1, respectively.

A couple of players who present some value are Josh Freeman, Shonn Green and Darrius Heyward-Bey.

Freeman needs to beat out Byron Leftwich to become the starting quarterback of the Tampa Bay Buccaneers but if he does, he has a lot or raw talent and could use the weapons around him (i.e. Kellen Winslow Jr. and Antonio Bryant) to be very successful in his first season.

Green enters a crowded backfield in New York, but considering both Thomas Jones and Leon Washington are unhappy about their contract situations and might holdout, the former Iowa product could become the Jets' primary back.

Everyone was shocked when Al Davis took Heyward-Bey with the eighth overall pick in April's draft, but the kid has a tremendous amount of talent and if quarterback JaMarcus Russell takes the next step this year, the former Maryland product could blossom. Plus, Heyward-Bey will be looking to prove the people wrong who said Oakland should have taken Michael Crabtree with the No. 8 pick.

And if you're looking for a deep sleeper, check out Pat White at 30/1. He enters the Miami Dolphins vaunted “Wild Cat” offense and could be a big time playmaker.

For complete odds on the 2009 AP NFL Offensive Rookie of the Year odds, see below.

2009 AP NFL Offensive Rookie of the Year Odds to Win

Ramses Barden (NYG) 40/1

Andre Brown (NYG) 20/1

Donald Brown (IND) 5/1

Kenny Britt (TEN) 20/1

Glenn Coffee (SFO) 30/1

Chase Coffman (CIN) 50/1

Michael Crabtree (SFO) 5/1

Josh Freeman (TB) 14/1

Shonn Green (NYJ) 14/1

Percy Harvin (MIN) 10/1

Darrius Heyward-Bay (OAK) 18/1

Juaquan Iglesias (CHI) 30/1

Cornelius Ingram (PHI) 50/1

Rashad Jennings (JAC) 30/1

Johnny Knox (CHI) 40/1

Jeremy Maclin (PHI) 18/1

Mohamed Massaquoi (CLE) 30/1

LeSean McCoy (PHI) 12/1

Knowshon Moreno (DEN) 5/2

Hakeem Nicks (NYG) 18/1

Brandon Pettigrew (DET) 30/1

Brian Robiskie (CLE) 20/1

Mark Sanchez (NYJ) 7/1

Matthew Stafford (DET) 8/1

Jason Smith (STL) 40/1

Mike Thomas (JAC) 25/1

Patrick Turner (MIA) 50/1

Mike Wallace (PIT) 50/1

Chris Wells (ARI) 7/2

Pat White (MIA) 30/1

Field (Any Other Player) 9/1

Betting Line

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Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

To visit this internet sportsbook got to MySportsbook.com for all your sports betting needs and World Series odds.